Website

Mercedes-Benz.com

The re-launch of the Mercedes-Benz.com website was implemented in the style of an innovative premium-brand magazine. Content, visual appearance and methods underline the transformation from a classic website to an e-zine. All content, subject matter and messages are edited and sorted by relevance and topicality. Strategically, the re-launch coincides with the consolidation of the digital Mercedes-Benz world, which is why platforms such as “Mercedes-Benz.tv”, “Mercedes-Benz Reporter” and “Mercedes-Benz Magazine online” have been integrated into the website.

Red Dot