Red Dot Design Award
Event Design

Mercedes Next! A Kinetic Media Production

Mercedes Next! 
A Kinetic Media 
Production | Red Dot Design Award

Back Download

The presentation of Mercedes-Benz at the International Motor Show (IAA) in 2011 was defined by a 40-metre-long, media-driven strip integrated to impressive effect in the silver metal facade. The strip accompanied visitors from the foyer into the exhibition space, forming a spacious stage of ever-changing 3D impressions. Media panels arranged one behind the other on the theatre stage moved kinetically, while an LED curtain showed a panorama with a high sense of depth. Images on the LED panels behind it were visible through the curtain, creating the impression that the vehicles were moving between the different image levels.

Red Dot Design Award

Credits
  • Client:
    Daimler AG, Stuttgart
  • Design:
    Atelier Markgraph, Frankfurt/Main (Show, Communication, Exhibition Design, Media Design) Kauffmann Theilig & Partner, Ostfildern (Architecture)
  • lighting design:
    Atelier Markgraph, Barbecue Mediendesign (sub company), Group.iE (sub company)
Mercedes Next! 
A Kinetic Media 
Production | Red Dot Design Award