Merck Online Annual Report 2016

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A fresh colourfulness defines the printed annual report of Merck KgaA entitled “Unendlich Neugierig” (Infinitely Curious). This colourful online world is combined with string music, which dynamically guides the reader through the magazine. It contains stories illustrated with interactive graphics, animations, videos and scroll effects. In combination with large-format photographs and parallax optics, visual depth and suspense is created. The online report is responsive, available in two languages and comprises a download centre, an interactive key figure calculator, a dynamic five-year-comparison table and a corporate film.

Credits
  • Art Direction:
    Sarah Pilgrim
  • Client:
    Merck KGaA, Darmstadt, Germany
  • Design:
    3st kommunikation GmbH, Mainz, Germany
  • Creative Direction:
    Marcel Teine
  • Concept:
    Thilo Breider, Cornelia Theisen
  • Programming:
    3st digital GmbH, Mainz, Germany
  • Web Design:
    Diana Müller