A fresh colourfulness defines the printed annual report of Merck KgaA entitled “Unendlich Neugierig” (Infinitely Curious). This colourful online world is combined with string music, which dynamically guides the reader through the magazine. It contains stories illustrated with interactive graphics, animations, videos and scroll effects. In combination with large-format photographs and parallax optics, visual depth and suspense is created. The online report is responsive, available in two languages and comprises a download centre, an interactive key figure calculator, a dynamic five-year-comparison table and a corporate film.