The repositioning of Metro AG is at the core of this condensed report. Be it a single sentence or a picture, a multi-page report or an interview, the annual report responds to customer queries in different formats. The result is a compendium which sheds light on all facets of the company. The new corporate typeface serves as a visual connecting link. The question and answer form and a variety of formats offer ample scope for using the contents on all relevant channels. In the digital animation, the bold logo at the start dissolves and turns into the corporate colours and the title of the report: “More”. The market figures are clearly presented with the help of augmented reality technology.