Red Dot Design Award
Commercial

Mi Family

Mi Family | Red Dot Design Award

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The commercials take a literal approach to the campaign motto “Living better with tech: Mi Family is looking out for you”. Devices such as hoovers, smartphones or deep-fat fryers are given a personality. In different, deliberately exaggerated everyday scenarios, they act as friendly family members that make living together better or easier. The films succeed in presenting the products as an essential part of a (family) household and implementing the brand spirit in a way that is also visually striking.

Red Dot Design Award

Mi Family | Red Dot Design Award
Mi Family | Red Dot Design Award
Mi Family | Red Dot Design Award
Mi Family | Red Dot Design Award
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