MIES_container is a Korean industrial-style restaurant chain with exclusively male staff. The design concept of a construction site – or rather a container – as an unusual location for a restau-rant is targeted particularly at young women. The corporate identity is marked by a distinctive logo, set either in black or white, which forms a clear contrast to a passionate red. This striking colour scheme facilitates a target-group-specific approach, particularly for interior design and advertising materials. Complemented by humorous design elements, this combination fosters a construction site décor characterised by male strength and passionate movement.
MIES_container Design Team, Daegu; JUN Cooperation, Daegu; IRU Adcom, Daegu