Food Packaging

Mighty Nuts

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This packaging for pistachio nuts tells a story in every detail. Its shape and opening mechanism is a reference to pistachios themselves. The packaging has two functions. The inside tray holds the nuts and the outer part becomes a tray for the shells. The graphics depict the crunchiness of the pistachios. In order to add another consumer-friendly feature, the nutritional facts are shown on the front of the packaging. The engraved design makes this essential information visually appealing.

Credits
  • Client:
    Foreign Embassy, Riga
  • Design:
    Maija Rozenfelde, Riga
  • University:
    Pratt Institute, New York
  • Supervising Professor:
    Barry Berger