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Migration is the theme of a university graduation exhibition. This work symbolises salmon migrating upstream from the ocean to their birthplaces, having to overcome many difficulties on their journey. The design interprets the river as a metaphor for life and the ups and downs an individual goes through in life. In addition to a poster and a website, the corporate design also includes office stationery. The dominant colours are black, blue and – referring to salmon – orange.

  • Client:
    Shu-Te University, Kaohsiung City
  • Design:
    Pin-Liang Chen, Ben-Gui Xiao, Zhan-Cheng Wu, Wei-Chun Wang, Pei-Ling Ou, Department of Visual Communication Design, Shu-Te University
  • Supervising Professor:
    Prof. Ti-Wan Kung