Migros Annual Report 2014

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With the 2014 annual report, Migros has pursued a transparent reporting method that is oriented towards the reading and consumption needs of its target group. The digital report is optimised for all devices and is available in four languages. The web design picks up on the clear design language of the company and is characterised by contrasts: large headlines, fine lines, hard business figures and personal quotes in the bold condensed font style of Helvetica. These contrasts are further enhanced by the colour palette: orange as the leading shade is predominant and complemented by a grey colour range.

  • Client:
    Migros-Genossenschafts-Bund, Zurich
  • Design:
    Namics 13/Namics AG, Zurich/Munich
  • Project Management:
    Selina Backes
  • Account Management:
    Michael Rottmann
  • Technical Direction:
    Mathias Hayoz
  • Text:
    Caroline Pieracci
  • Content Office:
    Leandra Simitovic
  • Film Production:
    Olivier Egli, Shining Pictures, Zurich