Red Dot Design Award
Beverage Packaging


MIKADO LEMON | Red Dot Design Award

Back Download

The packaging for the sparkling Japanese sake Mikado Lemon was designed to develop a new market by offering sake with a lemon taste. In order to clearly convey this new flavour, the elegant bottle was decorated with a band featuring the texture of lemon peel. The curved band shows a realistic impression of lemon peel using embossed UV printing, thus conveying natural freshness. The strong colour contrast grabs attention, enables an intuitive understanding of the product benefits, and creates a luxurious look.

Red Dot Design Award

  • Art Direction:
    Eisuke Tachikawa
  • Client:
    Naorai Inc., Hiroshima, Japan
  • Design:
    NOSIGNER, Yokohama, Japan
  • Photography:
    Kunihiko Sato
  • Graphic Design:
    Andraditya D.R.