Red Dot Design Award
Food Packaging, Brand Design

Milk Culture

Milk Culture | Red Dot Design Award

Back Download

Part of the rebranding goal for “Milk culture” has been to expand the audience of the brand through visual renewal. The design of this packaging had to be appealing and attractive, conveying the notions of “brightness” and “energy”. The objective of associating the products with “naturalness” has been implemented by the use of a wooden-like texture paired with saturated, vivid colours. Conceived as multilayered metaphor, the design leaves ample freedom for interpretation. The pattern of the texture can thus resemble natural landscapes, rural houses or a coloured wooden surface.

Red Dot Design Award

Credits
  • Client:
    Dairy Culture, Saint Petersburg, Russia
  • Design:
    Studio DEZA, Saint Petersburg, Russia
  • Head of Marketing:
    Ilona Koltinyuk
  • Art Direction:
    Irina Shmidt
  • Strategic Planning:
    Daria Erasova
  • Graphic Design:
    Irina Shmidt Elena Ivanova Jane Dzhurinskaya
  • Motion Design:
    Roman Titovetc
  • Account Management:
    Ekaterina Saburova Ivan Michailov
  • Chief Executive Officer:
    Evgeny Chernyshev Dairy Culture
  • Marketing Management:
    Elena Brun Sergey Tkachev Dairy Culture
  • Project Management:
    Andrey Sharapov Dairy Culture
Milk Culture | Red Dot Design Award