Going back to the beginnings and what originally made the brand was the idea behind the new packaging design for Miller Lite pilsner. Accordingly, the original 1970s design of the brand’s beer bottle was reintroduced in a reinterpreted, contemporary way. The visual appearance embraces redesigned Germanic typography and a beer crest that highlights its originality and the high-quality ingredients. With the return of the original white label, the brand sets itself apart from other competitors by reflecting its own history in a bold and outstanding way.
Turner Duckworth, London/San Francisco
Executive Creative Direction:
David Turner, Bruce Duckworth
Miles Marshall, David Thompson, Jennie Spiller, Jamie Nash, Mike Harris