Red Dot Design Award
Food Packaging

Miller’s Batch

Miller’s Batch | Red Dot Design Award

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Inspired by Quaker’s rich heritage of nearly 140 years of oat expertise, Miller’s Batch is rooted in high quality select oats. With the objective of de-veloping a niche and premium proposition for a portfolio of organic and non-GMO products, it highlights the brand’s long history of oat milling. Featured prominently against a natural kraft canvas, the origin story is accented with original imagery, vivid colours and authentic typography to leverage Quaker’s heritage in a contemporary way.

Red Dot Design Award

Credits
  • Client:
    PepsiCo, Purchase, New York, USA
  • Design:
    PepsiCo Design & Innovation, New York, USA
  • Graphic Design:
    PepsiCo Design & Innovation Chase Design Group New York, USA
Miller’s Batch | Red Dot Design Award