Packaging Design

Millet Malahok

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The idea to use these wooden gift boxes in order to market millet products as souvenirs is based on the fact that millet is a staple food for the indigenous tribes in Taiwan. Featuring woven handles and fine, hand-embroidered motifs on the banderols, the packaging relates to the craftsmanship of the indigenous peoples. The wooden material also defines the overall natural, hand-made character of the packaging. The packaging design thus draws attention to the Taiwanese aborigines and appreciates a culture which has been kept alive for thousands of years.

[Red Dot: Junior Award]
Credits
  • Design:
    Tien-Yun Huang, Hsin-Ju Huang, Ying-Ting Wang, Zih-Rong Zeng, Chiao-Yen Chang, Shi-Ya Lin, National Taichung University of Science and Technology
  • University:
    National Taichung University of Science and Technology, Taichung City, Taiwan