Red Dot Design Award
Food Packaging

MILZU! BIO

MILZU! BIO | Red Dot Design Award

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MILZU! BIO is an innovative rye cereal product, created for consumers who value quality food. The packaging serves as an effective communication tool for the brand. The packaging design visually stands out from competitive products, mainly because it is coloured black. However, to make the product easier to identify, traditionally used cardboard has been chosen as packaging material. The characters are robust and the logo consists of simple, colourful letters and forms. Thin and constructive lines symbolise the intelligent, meticulous and innovative approach used in the development of this product.

Red Dot Design Award

Credits
  • Client:
    MILZU! SIA, Riga
  • Graphic Design:
    Peteris Zihars
  • Design:
    DPJN, Diena Pirms Janu Nakts, Riga
  • Creative Direction:
    Karlis Kriekis
MILZU! BIO | Red Dot Design Award