Retail Packaging

Mini Hexa & Mini Link

The approach of this packaging design for the Mini Hexa & Mini Link AI devices aims to create a friendly appearance. The idea is to appeal to a target group that is new to AI devices. Soft and natural kraft paper was used as the main material, while the use of plastic was minimised. The graphical patterns on the Mini Hexa and Mini Link boxes pick up on the silhouettes of each product. By featuring these pattern graphics instead of actual product images, the packaging design evokes a sense of suspense until the moment the box is actually opened and the products are revealed.

Red Dot

Credits

Client:

Kakao Enterprise, Seongnam, South Korea
Design:

Kakao Enterprise, Seongnam, South Korea
Project Team:

Kakao Enterprise: Hyung Jegal (Art Direction) Seunghyun Lee (Art Direction) Yeongsu Sim (Art Direction)