Red Dot Design Award
Food Packaging, Brand Design


Minnamame | Red Dot Design Award

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Minnamame is a frozen Japanese green soybean, whose packaging key visual greets consumers with a friendly smile. The product is exported globally, mainly to Japan, where people widely enjoy soybeans as a snack. This packaging design was developed in order to appeal to Thai consumers who are unaware of the health benefits of soy. The design combines Japanese minimalism with a smile representing “the land of the smile”. The soybean pod appears like a bright-green brushstroke smile against a white background. The QR code on the pouch enables consumers to discover more about the farmers and the growing regions.

Red Dot Design Award

  • Client:
    Lanna Agro Industry Co., Ltd. (LACO), Chiang Mai, Thailand
  • Design:
    Yindee Design, Creative Branding & Design Solution, Bangkok, Thailand
  • Creative Direction:
    Nopneera Rugsasook, Anuchit Panyawatchara
Minnamame | Red Dot Design Award