Minnamame is a frozen Japanese green soybean, whose packaging key visual greets consumers with a friendly smile. The product is exported globally, mainly to Japan, where people widely enjoy soybeans as a snack. This packaging design was developed in order to appeal to Thai consumers who are unaware of the health benefits of soy. The design combines Japanese minimalism with a smile representing “the land of the smile”. The soybean pod appears like a bright-green brushstroke smile against a white background. The QR code on the pouch enables consumers to discover more about the farmers and the growing regions.
Lanna Agro Industry Co., Ltd. (LACO), Chiang Mai, Thailand