Red Dot Design Award
Beverage Packaging

Minute Maid Premium Mini Bottle

Minute Maid Premium Mini Bottle | Red Dot Design Award

Back Download

Minute Maid premium mini bottles are shaped to deliver a comfortable grip while holding the bottle and designed to resemble actual fruit for a fresh and juicy beverage experience. The colour of the actual fruit juice is exposed at the centre of the bottle, assuring consumers of the quality of the content inside. To differentiate it from other products on the juice market, this package design communicates the brand’s healthy and fresh image. The bright and colourful print on the bottle, which is interrupted in an innovative way, conveys the impression of peeling a piece of fruit.

Red Dot Design Award

  • Client:
    LG Household & Health Care, Seoul
  • Design:
    LG Household & Health Care Design Center, Seoul
  • creative direction:
    Kim Jong-Il
  • art direction:
    Yeo Hyun-Jin
  • graphic design:
    Park Jung-Hoon