The hand cream series Missing You Honey Bee from the Asian cosmetic brand Etude is the main product of a campaign for the protection of honey bees. The charmingly designed containers represent little insects and are made of a material that is easy to recycle. The honeycomb-shaped outer box is made of recycled newspaper and printed with soy-based ink. The hand creams are made of 90 per cent natural ingredients, free of parabens and colourants. Part of the profits are donated to the international organisation WSBF (World Save Bee Fund).