The Mistral is a tea brand with a longstanding tradition in Slovakia. The goal was to develop a packaging design with visual and haptic features that encourage customers to purchase the brand’s latest product innovation called Spicy Tea. Inspired by African and Asian countries, the front shows an elephant carrying a big tea cup. The graphic possesses a vintage appeal and is complemented by distinctive embossing of the product name and a mysterious text in imaginary writing. The package offers ample space for a clearly visible colour code to distinguish between the different tea flavours.