Corporate Identity

MMCA (National Museum of Modern and Contemporary Art, Korea)

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The corporate identity for the National Museum of Modern and Contemporary Art, Korea simplifies communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with a versatile image language allows it to emotionally appeal to the target group. In visual aspects, the logo amplifies the sense of space and three-dimensionality through irregular shapes and expresses the future of the MMCA as a multi-cultural place. The unique contour of the logo is highly flexible for applying to a diverse range of promotional material. The museum identity aims to enable communication locally as well as globally.

Credits
  • Client:
    National Museum of Modern and Contemporary Art, Korea
  • Design:
    Infinite, Seoul
  • creative direction:
    Kihwan Oh
  • concept:
    Eunju Chang
  • graphic design:
    Sang A Lee, Jiwan Kim
  • account management:
    Haemyung Jun