The new corporate design of Gabriele Hussenether’s culinary school and event location highlights sophisticated quality standards. The overall impression plays an important role in successfully attracting companies and private individuals who would like to host their events at this place. This thought served as the basis for the unobtrusive high-quality MOKO corporate design. The application is consistent across all areas: from outdoor advertising to notepads and labels, and from premium cookery course folders with brass clips to business stationery. In addition to the minimalist word mark, a signet is used, as a golden sticker or in printed form, to visualise an uncompromising commitment to quality.