Red Dot Design Award
Packaging Design

Monkey 47 – Schwarzwald Dry Gin

Monkey 47 – Schwarzwald Dry Gin | Red Dot Design Award

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Monkey 47 is a dry gin from the Black Forest. In line with conventional English gin tradition, a historical, colonial-era postage stamp served as inspiration for the two-tone label appearance, which features a serrated edge typical of stamps. The packaging design aptly reflects classic design in terms of the shape of both bottle and box as well: the sophisticated wooden box emphasises an aim to convey originality, while the brown bottle with its cork stopper is reminiscent of medicine.

Red Dot Design Award

  • Client:
    Black Forest Distillers, Loßburg-Betzweiler head of marketing Alexander Stein
  • Design:
    Discodoener, Stuttgart
  • creative direction:
    Pit Lederle, Peter Palec
  • art direction:
    Dirk Bamberger
  • graphic design:
    Dirk Bamberger
  • photography:
    Lazi + Lazi
  • illustration:
    Sasa Zivkovic