The print campaign “A Parisian Winter Tale” sophisticatedly embodies the core message “Made by Hand” of the brand Montblanc. Since these products are often sold as gifts, the campaign was launched around Christmas in order to both further increase sales and elevate brand identity and recognition. At the heart of the campaign was a Christmas atmosphere web series filmed in a handcrafted setting made of paper. Design elements and pictures from this film were then featured in all means of communication, such as a Christmas catalogue, point-of-sale and boutique equipment, as well as web content.
Director Global Marketing Communications:
Scholz & Friends
Chief Creative Officer:
Matthias Spaetgens, Robert Krause
Jörg Waschescio, Jürgen Krugsperger, Alicia Kassebohm, Ralf Schröder