Red Dot Design Award
Food Packaging

Monty Bojangles

Monty Bojangles | Red Dot Design Award

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Monty Bojangles is a modern chocolatier with a cat as its trademark. The manufacturer turned the proverb “curiosity killed the cat” into “curiosity thrilled the cat”, in order to create a brand story where the mascot’s curiosity takes it on exciting taste adventures. This adventurous world is captured by the illustrations on the packaging, which are inspired by the British surreal comedy group Monty Python and Terry Gilliam’s animated creations. A mix of hand-painted craft and cut-outs from antique photographs were combined with modern graphic elements to create a design as exciting as the chocolates.

Red Dot Design Award

  • Client:
    The Monty Bojangles Company, Honeycomb Project Management Ltd, Kenley, Surrey
  • Design:
    Springetts Brand Design Consultants Ltd, London
  • Design Director:
    Sue Bicknell
  • Graphic Design/Illustration:
    Amy Matthews
Monty Bojangles | Red Dot Design Award