Morioka Shoten is a tiny bookstore in Tokyo. As its slogan “A Single Room with a Single Book” describes, the bookshop sells only one book; more precisely, multiple copies of a single title that changes weekly, with a small, book-inspired art exhibition on the walls. Its minimalist attitude and well-curated shows attract visitors from across the globe. The branding director created a logo stating the address and the slogan to express the importance of a physical venue in the era of digital reading. The brand design is characterised by effective colour contrasts.
Kotaro Yamaguchi, takram design engineering
Toyama Masamichi, Smiles Co., Ltd., Tokyo
takram design engineering, Tokyo
Morioka Shoten, Tokyo
Yoshiyuki Morioka, Morioka Shoten Kotaro Watanabe, takram design engineering Tomoya Yoshida, AZ Holdings, Tokyo