Graphic Design

MOS Milk – Adventure Series

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The milk bottle by MOS BURGER is adorned with a blue logotype that comes in three versions and is brought into different contexts through graphic elements. These represent the mountains, the ocean, and the sun. This symbolism shows how drinking milk energises the body for a wide variety of adventures; those who drink milk have enough energy to climb mountains, swim in the sea, or walk through the desert. The blue cap correlates with the logo and is indicative of the product’s freshness.

Credits
  • Client:
    MOS BURGER, Taipei
  • Design:
    Yu-Chun Lin, Wen-Lan Hsu
  • art direction:
    Kuan-Hsuan Wu