App Relaunch, Online Platform

Motel One – Personal Travel Companion App

Under the claim “Your room everywhere”, the German hotel chain redesigned its existing Motel One app to offer a context-sensitive dashboard which provides a personalised travel experience. Users can explore hotels through full-frame images and have direct access to reservations or weather information at the destination. They can view directions or a map showing places of interest. Intended as a user-centric service, the online platform displays everything at a glance and enables users to book with just one tap. A newly developed design language reinterprets the corporate design while reflecting the brand signature.

Red Dot

Credits

Client:

Motel One GmbH, Munich, Germany
Design:

SinnerSchrader Deutschland GmbH, Hamburg, Germany
Project Team:

SinnerSchrader Deutschland GmbH: Stefanie Tremp (Art Direction) Sören Knöll (Creative Direction) Lorenz Vierecke (Creative Direction) Uli Luckas (Lead Developer) Mihai Batista (Developer) Nils Grabenhorst (Developer)

Sven Schmiede (Managing Director) Raphaela Suhm (Account Management) Luis Martinez (Strategic Planning) Anja Mück (Strategic Planning) Sena Oh (UI Design) Laura Oliver (UX Design)