Logo Design, Brand Design

Mountain Outside Mountain

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The exhibition Mountain Outside Mountain, organised by the School of Art and Design of the Zhejiang Gongshang University, aimed to express that design and design education can be extended and expanded infinitely. The logo incorporates three subjects represented by three stylised mountains. There is neither a clear beginning nor a clear end – all elements blend together. The mountains appear to grow from the inside to the outside, thus illustrating the name of the exhibition, the lettering of which, also arranged as columns reminiscent of three mountains, supplements the motif.

Credits
  • Client:
    Zhejiang Gongshang University, Art and Design College, Hangzhou, China
  • Design:
    Chaosheng Li, Hangzhou, China, Kan Zhao, Hangzhou, China