Brand Design

muba – Basel Trade Fair

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The “muba” public trade fair took place in Basel, Switzerland, for the first time in 1917. In order to lend it a fresh image, the fair received a colourful new identity as well as an updated offering adapted to the times. The aim was to strengthen the brand and align it with the changing needs and requirements of today’s trade-fair visitors. Among the versatile media and measures in the new design are a website, a newspaper and a tote bag, alongside posters, advertisements and the e-board for a railway campaign, as well as TV and radio ads and various online banners.

Credits
  • Account Management:
    Oscar Todeschini
  • Art Direction:
    Ivo Runggaldier
  • Client:
    MCH Messe Schweiz (Basel) AG, muba, Basel, Switzerland
  • Design:
    SNK Identities AG, Zurich, Switzerland
  • Text:
    Clau Isenring
  • Graphic Design:
    Israel Moreno, Susanne Menger
  • Digital Concept:
    Micha Okraj