Red Dot Design Award
Food Packaging

Mullet roe packaging of mullet roe senior

Mullet roe packaging of mullet roe senior | Red Dot Design Award

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This colourful packaging is a creative gift box for mullet roe, a popular gift during Chinese New Year. The box has the shape of the fish and the product is taken from the box just as if the mullet roe is taken out of the fish. Based on the objectives of environmental protection and reusability, the gift box can be used as an auspicious decoration in the home after the roe is eaten. It comes with an LED light and a handle which consumers assemble themselves. These extras turn the packaging into decorative light or a lantern for the Lantern Festival.

Red Dot Design Award

Credits
  • Client:
    Asia University, Taichung City
  • Design:
    Jie-Yu Liou, You-Chen Chou, Asia University
  • Supervising Professor:
    Hsiao-Ling Wu, Su-En Jheng
Mullet roe packaging of mullet roe senior | Red Dot Design Award