The packaging design for Muve earphones intends to position the product as a highly individualistic fashion item, in line with the brand identity. In addition, the idea was to visualise the benefit of these earphones not getting entangled, since they are made from zippers, shoelaces and sleep shades. This was achieved by lending the packaging a consciously minimalist design. The colours chosen from the Pantone 2015 range were matched to support a trendy appearance. The use of black for the backdrop further enhances this impression.
[Red Dot: Junior Award]
Hoseo University, Asan City, South Chungcheong Province
Gihyuk Kwon, Wooju Kye, Hyemin Choi, Jihyun Lee, Hyojin Kang, Seungyeon Hong, Department of Visual Communication Design, Hoseo University