Event Design

My Green World – Dutch Pavilion Floriade 2012

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My Green World, the Dutch Pavilion at the Floriade 2012 – World Horticultural Expo, takes visitors on an inspiring journey of discovery through new developments and innovations. The exhibits My Green Life, My Green Lab and My Green City are partially supported by games and animations to lend them a futuristic and sometimes experimental appeal. The sustainable building is designed as a self-carrying shield made of wood with a form inspired by an opening seed. My Green World aims to demonstrate how advanced agricultural technology changes the word.

  • Client:
    Ministry of Economic Affairs, Agriculture and Innovation
  • Design:
    2D3D, The Hague
  • creative direction/concept:
    Gerben Starink