Packaging, Display Units

my.pen style

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The my.pen style is a stylish new addition to the product range of Herlitz AG. The ballpoint pen was conceived as an accessory for students, apprentices and young professionals. The sales packaging and display units echo the strong colour contrasts of the product. This creates a clear order in the presentation that places the product centre stage. The organic design and the ridges and grooves that are typical for my.pen are picked up in the graphics of the background and are developed in a dynamic manner. The coloured back cards of the case packaging are reduced showing the logo and the product name, constituting a vivid background for the pen. The dark display units form a strong contrast that makes the packaging stand out and shine brilliantly.

Credits
  • Client:
    Herlitz PBS AG Papier-, Büro- und Schreibwaren, Berlin
  • Design:
    Herlitz PBS AG Papier-, Büro- und Schreibwaren, Berlin