Red Dot Design Award

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per E-Mail | Red Dot Design Award

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Supporting children from socially vulnerable families, the non-profit organisation Lüttenhilfe e.V. for instance offers them free private homework tutoring. This surprising e-mail has been designed to convince former supporters of the organisation to donate again for this purpose. In the e-mail, recipients see a sentence written by a child with many spelling mistakes, and how it gradually improves as the recipient reads through the handwritten text. The idea behind the e-mail is to communicate how both the orthography and the handwriting of children can improve – progress that is rendered possible thanks to donations.

Red Dot Design Award

  • Client:
    Lüttenhilfe e.V., Hamburg
  • Design:
    Elephant Seven Hamburg GmbH, Hamburg
  • creative direction:
    Kai Becker
  • art direction:
    Oliver Baus
  • graphic design:
    Nils Liedmann
  • text:
    Hanno Rippe