Brand Identity

NADA National Anti Doping Agency

The National Anti Doping Agency (NADA) works to promote honest sport that focuses on “clean” performance without doping. In order to visualise this commitment, a repositioning of the brand was undertaken, based on the values of responsibility, fairness, competence and passion. To convincingly communicate the core demand “For a Clean Performance” as well as the motto “Give Everything, Take Nothing”, professional boxer Wladimir Klitschko and eight other sportsmen and women are serving as celebrity ambassadors. A cross-media initiative calls on everyone to commit to the same goal.

Red Dot