Brand Identity

NADA National Anti Doping Agency

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The National Anti Doping Agency (NADA) works to promote honest sport that focuses on “clean” performance without doping. In order to visualise this commitment, a repositioning of the brand was undertaken, based on the values of responsibility, fairness, competence and passion. To convincingly communicate the core demand “For a Clean Performance” as well as the motto “Give Everything, Take Nothing”, professional boxer Wladimir Klitschko and eight other sportsmen and women are serving as celebrity ambassadors. A cross-media initiative calls on everyone to commit to the same goal.

Credits
  • Client:
    NADA Stiftung Nationale Anti Doping Agentur
  • Design:
    Uniplan, Cologne
  • Creative Direction:
    Andreas Horbelt
  • Concept:
    Falco Stienen
  • Graphic Design:
    Lisa Scheithauer
  • Account Management:
    Nora Dau
  • Photography:
    Robin Brückmann, Düsseldorf