The Naober School is a private Chinese institution that focuses on promoting the learning potential of children and teenagers by using specially developed methods and training. The supplement to normal school lessons enhances the self-confidence, memory, understanding, judgement, imagination, analytical skills and creativity of students. Creating a relaxed and inspiring learning environment, the programme helps develop the individual abilities of both girls and boys. The programme comprises nine parts, each with its own number functioning as a logo in combination with the name of the course and each teaching unit including exercises and methods to improve concentration, writing and expression skills or free speech. The benefit of the courses is indicated in a humorous manner by an animated key visual that appeals to children and augments their pleasure of learning. Each participant receives a notebook, a set of coloured pencils and a bottle for warm drinks, all in the same attracting design featuring the main colours of orange and blue, to motivate the students further and providing them with intense experiences.
Statement by the Jury
The brand design for the Naober Schools in China impresses with its outstanding use of typography and colours, as well as the attractive interplay of animated and still illustrations that are appealing and motivating. With stringency in mind, the design has emerged with a look that is both unmistakable and suitable for a wide variety of media, offering students a high degree of identification.
Naober Schools Co., Ltd., Changzhou, China
Hesse Shanghai Communication and Culture Co., Ltd., Shanghai, China