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NAVARINO ICONS is a series of high-quality Greek food products and art objects, inspired by the history and culture of the Messenian region. The design concept of the brand packaging focuses on the narration of stories from antiquity to the present. Logo, typography and graphic elements are inspired by ideograms, the horizontal lines of clay tablets in Linear B as well as by artefacts dating back to the Mycenaean period. A contemporary interpretation created an appealing, minimalist graphic idiom.

  • Client:
    NAVARINO ICONS, P. Faliro, Athens
  • Design:
    LESSRAIN, London Vassilios Alexiou, Daniel Beattie
  • managing director:
    Marina Papatsoni
  • graphic design:
    Nikos Vassilakis