Special Publication


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This publication is an archive of design projects conducted in 2013 by the South Korean-based NAVER Corporation. While the “Work book” shows project results in the form of images, the “Story book” tells the story of each designer’s process. The two parts have been laid out so that they face each other when the book is opened, in an attempt to show the project results and the stories behind them. The publication also contains a timeline of efforts made by NAVER designers during 2013 and a panoramic view of the past year, presented like a documentary. A single pictured tree connects the two books. The tree that grows slowly while standing deeply rooted in the same place, showing different colours throughout the season and symbolising the flow of time.

  • Client:
    NAVER, Seongnam City, Gyeonggi Province
  • Design:
    NAVER, Seongnam City, Gyeonggi Province
  • Head of Marketing:
    Seungjae Yu
  • Creative Direction:
    Sungho Lee
  • Art Direction:
    Taekyung Chang
  • Editorial Work:
    Kiwoong Choi, Leewan Kim