Corporate Identity

NBT

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The South Korean company NBT, an acronym for “Next Big Thing”, markets a highly popular app, which makes the lock screen of smartphones available as an advertising platform. To express the innovations of this young company in a simple and distinctive way, the logo features the space bar symbol set between the majuscules N (Next) and BT (Big Thing), visualising a cup that can be filled with miscellaneous ideas. With comic-style illustrations, the corporate design showcases colourful key visuals against a black background, lending the design a striking appearance.

Credits
  • Client:
    NBT, Seoul
  • Design:
    NBT, Seoul
  • Creative Direction:
    Hyunmi Kim
  • Graphic Design:
    Meejin Kim