Label Design, Packaging

Nembus

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The illustrative style of this packaging design opens up a young, modern world in the mind’s eye of the beholder. The vivid urban design lives up to the rather prosaic claim “A wine for every day” in a refreshing way. Small handwritten notes appear to be passing thoughts, while the bright red letters of the product name Nembus and the meticulously painted images represent the character of the wine. The images comprise a wide variety of activities so as to appeal to a broad target group.

Credits
  • Client:
    Wein & Vinos GmbH, Berlin
  • Design:
    Ruska, Martín, Associates GmbH, Berlin
  • creative direction:
    Francisca Martín