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Nevermind

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A surprising change of perspective lends this advertisement an exclusive and fascinating appeal. It presents the cover photo of Nirvana’s album “Nevermind”, but from a new perspective. Viewers get the impression that they are looking at a previously unpublished motif from the original photo series. With this photo, which was specifically created for this campaign and which reenacts the original scene down to the last detail, the image archive “spuk stock pictures” advertises its exclusive photo series. The brand claim of havingunseen images is thus given proof.

Credits
  • Client:
    Stefan Kranefeld Imaging, Düsseldorf
  • Design:
    BBDO Proximity GmbH, Düsseldorf
  • head of advertising:
    Liselotte Schwenkert
  • creative direction:
    Christian Mommertz, Carsten Bolk, Wolfgang Schneider
  • art direction:
    Jake Shaw
  • text:
    Florian Birkner
  • art buying:
    Birgit Paulat
  • photography:
    Matt Barnes