Red Dot Design Award
Typeface

New Crescent Font

New Crescent Font | Red Dot Design Award

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Chinese characters have their roots in pictography and calligraphy, which is all about artistic handwriting and personal style. The New Crescent font has reverted to ancient Chinese ideographic script by incorporating design techniques of Western fonts. As a result, the typeface authentically expresses the value of traditional symbols, while at the same time satisfying modern aesthetic demands through its functional, even stroke width and its fresh appeal.

Red Dot Design Award

Credits
  • Artwork:
    Xin Yue
  • Design:
    Beijing Yuanlong Yato Culture Dissemination Co., Ltd., Beijing
  • Client:
    Tensentype, Beijing
New Crescent Font | Red Dot Design Award