Typeface

New Crescent Font

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Chinese characters have their roots in pictography and calligraphy, which is all about artistic handwriting and personal style. The New Crescent font has reverted to ancient Chinese ideographic script by incorporating design techniques of Western fonts. As a result, the typeface authentically expresses the value of traditional symbols, while at the same time satisfying modern aesthetic demands through its functional, even stroke width and its fresh appeal.

Credits
  • Artwork:
    Xin Yue
  • Design:
    Beijing Yuanlong Yato Culture Dissemination Co., Ltd., Beijing
  • Client:
    Tensentype, Beijing