During the COVID-19 pandemic, culture and the arts were widely considered non-essential. In response, this work was created as an artistic contribution to infection control. With simplified shapes and contrasting colours, the images are suitable for reproduction on T-shirts, bags and posters as well as for online use. Featuring multiplications of hand-painted motifs, the illustrations have a deliberately ambiguous appeal. They promote personal hygiene yet also point out isolation and standardisation, thus encouraging public debate.
Credits
Client:
Gimye, Seoul, South Korea
Design:
Gimye, Seoul, South Korea
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