Permanent Exhibition

New Walk of Fame – A Journey to the Heart of the Brand

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Designed as a journey to the “heart of the brand”, the concept of this permanent exhibition puts the past, present and future of the adidas company into perspective. The design enters into dialogue with the sophisticated architecture of the building, while its spatial layout offers the dramaturgical opportunity to intensify the visitors’ experience through narrow walkways following a six-level dramaturgy. The arrangement and content of the display cases and iPads with stories and interactive games can be changed with little effort.

  • Client:
    adidas AG, World of Sports, Herzogenaurach
  • Design:
    simple GmbH, Cologne