When the former NXP Standard Products business unit became the independent company Nexperia, a new, strong corporate identity was required. In a first step, a visual brand DNA, based on brand values, was developed. Strong colours, iconic elements and prominent gestures now convey a brave and competent brand character. In line with this, the logo conveys efficiency and visualises the slogan Efficiency Wins. The hourglass, recognisable in the blank space of the X, and the dot symbolise the efficiency and precision of the products, which are available worldwide.