Journal

next times

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“next times” is the newspaper of the international kitchen brand next125. As a counterpart to the catalogue with its rather technical characteristics, the newspaper’s aim is to give the product emotional appeal. Especially in the digital age, newspapers stand for a trustworthy medium of information. Therefore, it perfectly transports the manufacturer’s core values: design, sustainability and affordable pricing. Due to the double-page photo spreads in combination with the large format the readers can discover something new at the turn of every page.

Credits
  • Client:
    Schüller Möbelwerk KG, Herrieden
  • Design:
    Hörger & Partner Werbeagentur GmbH, Ulm
  • Head of Marketing:
    Annette Schumacher
  • Creative Direction/Art Direction:
    Manfred Hörger
  • Text:
    Manfred Hörger
  • Account Management:
    Anita Krinke
  • Photography:
    Ralf Häselich, Arts Unlimited, Mayen