Elastique.
Digital Event
#NEXTGen 2020 – Reset the Mindset
Faced with restrictions due to the Covid-19 pandemic, the BMW #NEXTGen event format was transformed into a streamcast experience. A custom-build studio at the BMW Welt in Munich allowed the production of various product presentations using virtual production technology. The formats were discursive, self-critical and entertaining, ranging from a Netflix-style series to premieres and talks. The unusual look and feel of the scenes kept the topics playful, resulting in a fascinating collage of information and innovative ideas.
Credits
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Client:BMW Group, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Creative Management) Sarah Böckenhüser (Creative Direction) Kerstin Kohle (Strategic Planning/Customer Service) Ole Reinsberger (Customer Service) Justus Jäger (Unreal Content Production/Visual Artist)
Hadrien Ledieu (Unreal Content Production/Visual Artist) Annika Meyer (Unreal Content Production/Visual Artist) Peter Pannes (Unreal Content Production/Visual Artist) Maximiliane Wadler (Unreal Content Production/Visual Artist)
Christopher Wöltjen (Unreal Content Production/Visual Artist) Studio Farbraum UG: Ioannis Mihailidis (Technical Direction) NSYNK Gesellschaft für Kunst und Technik mbH: Eno Henze (Virtual Production Technology/Creative Technical Consulting)
