Nichts bewegt mehr als die Wirklichkeit – Rambo und Grüne Männchen

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With the intention of attracting new audiences, beyond the actual core target audience, to watch the news, this series of advertisements for a news channel draws surprising parallels: photos of politicians are tagged with humorous headlines to create a provocative context inspired by scenes from famous Hollywood film productions. The brand claim “Nothing moves you more than reality” reflects and points to the channel’s hourly news programme. The current selection of images illustrates this proposition in an authentic manner.

  • Client:
    n-tv Nachrichtenfernsehen GmbH, Cologne
  • Design:
    Euro RSCG Düsseldorf
  • creative direction:
    Felix Glauner, Martin Breuer, Martin Venn
  • art direction:
    Ingmar Krannich, Melanie Doms
  • text:
    Sigi Zwar, Christian Kroll
  • customer advisory service:
    Harald Jäger, Sandra Lopez-Real
  • agency producer:
    Detlef Stuhldreier